OUR SERVICES:

TARGETED ADVERTISING

We increase awareness and the number of calls to the sales office using social networks: we create an audience for the brand and form a desire to contact you specifically.
  • We increase the number of calls to the sales office. We generate requests from social networks: we push the audience to interact, stir up interest in the project and do not let you be forgotten. We focus on the interests and "pains" of the audience, behavior on the Internet and offline.
  • Recognizability and memorability. We find, test and expand the target audience of the brand. We use a single design style to increase recognition in communication channels.
  • Transparent analytics. We analyze advertising campaigns based on applications - we refuse ineffective solutions and correctly allocate the budget.
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CONTEXTUAL ADVERTISING

We raise the number of calls to the sales office, increase the audience of your brand and reduce the cost of the application.
  • Hot audience. You choose whom to show ads to. These can be those who are looking for a project in search engines, your customers, website visitors or offline sales points.
  • Multi-format. Ads are shown in search engines and on media platforms (Google and Yandex advertising networks). We resize creatives for each channel and format.
  • Instant result. The first applications appear immediately after the launch of contextual advertising. Then their cost can be reduced in order to attract even more customers for the same money.
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SEO PROMOTION

We optimize the site, improve design and content in order to attract profitable customers from search engines.
  • Technical audit. We find errors on the site that prevent search engines from crawling and indexing it correctly: duplicate pages, important departments closed from search robots, broken links, long site loading.
  • Relevant queries. We bring the site to the top only for those search queries that bring buyers. We will not waste your budget on non-target site visitors.
  • Increasing mention. We find specialized sites with a good reputation in your and related areas and agree on the placement of links. For example, we publish an article or add a company to the rating. This increases the credibility of the search engines.
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IDENTITY

We develop the name and corporate identity of the brand that the audience likes, which is easy to remember and forms associative images.
  • We define the goal. We hold a briefing, find out the wishes and limitations, determine the task and the general direction.
  • We analyze. We study the company and product, competitors, audience and foreign experience. We determine the most important communication channels for design.
  • We are developing a title. We generate ideas for the name, choose the best, register, select a domain name and slogan.
  • We create a logo and corporate identity. We develop a sign and corporate identity elements, design the selected communication channels. We create a guideline.
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DESIGN FOR MARKETING AND ADVERTISING

We design advertisements to draw attention to the brand, facilitate communication with the audience and increase the number of conversions.
  • Social media ads, flyers, outdoor and contextual banners, brochures (printed and digital), motion videos for LED screens.
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PUBLISHING DESIGN

We develop the design of publishing products for communication with the audience through public distribution, such as: catalogs, brochures, newsletters, guides, magazines.
  • Catalogs, brochures, newsletters, guides, magazines.
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PACKAGE DESIGN

We develop the concept of packaging design for construction products.
  • Easy to remember
  • Forms associative images
  • Inspires confidence
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WE CREATE PHOTO AND VIDEO:

Defining the goal
We hold a briefing, find out the wishes and limitations, determine the task and the general direction.
Shooting
We fully take care of organizational and technical issues: we form a strong team, find locations, collect images and personally control the process on site.
Exploring the environment
We determine how to present the project in order to reflect the nature of the developer's brand and arouse interest among the target audience - we analyze competitors and trends, the local and foreign markets.
Preparing material for posting
We select the best shots that we send for post-production: color correction, retouching, editing, sound development.
Thinking over the concept
We generate an idea, assemble a moodboard and write a shooting script. We describe the nuances of the organization in the terms of reference.
Result
A ready-to-publish and problem-solving video that will help reflect brand positioning and product benefits.

STUDYING:

Studying
We analyze the positioning of the company, study the strengths of the business, highlight the advantages and ways to broadcast them to the audience.
Competitors
We find the strengths and weaknesses of the visual component of competitors, find patterns and understand how to step back.
Audience
We understand the tastes, interests and needs of the target audience. We find out what content and in what communication channels it reacts best.
Trends
We study current styles and visualization techniques in order to correctly adapt them to the project.

CONCEPT:

Concept
“The concept is a single image that helps the brand to establish close visual contact with the audience: to be remembered, to evoke emotions and desire, to form loyalty”
Visualization
Gathering ideas for a concept into a moodboard — adding examples of color, light, mood, and style. Possible associations with the product and examples of their use. Works of Russian and foreign competitors and masters.
Idea
Based on the research, we describe the concept of shooting - visual images, possible interpretations and audience reactions. We understand how to demonstrate the project in the most profitable way.
Terms of Reference and Plan
We describe what is needed for the shooting: team composition, number of shifts, shooting style, type of location, equipment. We create a shooting plan, script, storyboard and calculate the exact budget.

IMPLEMENTATION:

Implementation
We spend the shooting day according to the developed plan in order to get the result that we intended. We personally control the process on site.
Shooting day
We organize and control the entire shooting process: from timing and technical issues to maintaining a creative mood and comfortable conditions on the site.
Training
We conduct a team casting, select locations and collect images, taking into account the task. We make a plan and schedule for all participants in the shooting.
Treatment
In photography, we select the best shots, correct the color, composition, work out the details - for example, such as the skin of models and hair, add effects. When working with video, we select the best takes, do editing, color and sound correction, add graphics and special effects.

WHAT SERVICES ARE INCLUDED IN PRODUCTION:

Photography
Shooting for the site, catalog, social networks.
Video for social networks
A series of videos, up to 1 minute long.
Creative videos
Video for YouTube, social networks and advertising.